TERMINAL AGENTS / PRODUCT VISUALIZATION
Find it. Route it. Keep moving.
A visualization of the interaction demonstrated in software today: ask naturally, ground the result and turn it into a deterministic route.
FICTIONAL PRODUCT VISUALIZATION · NO VENUE DEPLOYMENT SHOWN
ROUTE READY · 420 M
Help, exactly where people need it.
We are building walk-up AI service for places where people need a clear answer, an exact route or the right person, starting with Terminal software you can try today.
EXPANSION HYPOTHESES · ONE FIRST WEDGE WILL COME FIRST
AirportsRail & metroRetailHealthcareBankingLive eventsWorkplaces
ONE HELPFUL INTERFACE / EVERY PHYSICAL MOMENT
Better experiences for people. Better signals for the place.
SimulatingMachines is building a service that turns questions on the floor into grounded answers, exact routes, supported actions and a clearer operating picture for the teams behind the experience. A person speaks, the place answers with evidence, the person acts, and the venue can improve under human control.
THE CLIENT-FACING OPERATIONS PLATFORM
See what people need. Prove what answered. Improve the place.
The current Operations preview shows how service, experience and technology teams could review conversations, evidence, handoffs, routes, deployment health and release quality in one governed workspace.
Interaction tracesHuman handoffsSpatial demandKnowledge governanceFleet releasesImprovement backlog
Explore the business productTWO OPERATING LENSES
From a customer question to a venue decision.
Two complete synthetic Operations views, presented at a scale where the evidence stays legible.
01 / Executive pulse / OPERATING OVERVIEWSee the demand ordinary sales data misses.
A decision-ready view of customer conversations, self-service resolution, hidden demand and the next operating actions.
02 / Airport operations / TERMINAL 4 / AIRPORT OPERATIONSKnow where passengers lose certainty before they miss a gate.
A terminal view of 37,280 traveler conversations, assistance peaks, route completion and urgent human handoffs.
Synthetic demonstration data · No live customer systems
Demo: voice and text Demo: grounded answers Demo: animated routes Demo: QR opens phone demo Simulated: human handoff Roadmap: terminal hardware Roadmap: Host embodiments Roadmap: venue learning
PHYSICAL AI / IN MOTION
See the interaction before you try it.
Three short product films show the system at work across retail, live events and the next generation of Host Agents.
EVENTS AI / PRODUCT VISUALIZATION
Every guest gets an official host.
A concept for one approved interface guiding a guest from the first question to the route home.
HOST AGENTS / ROADMAP CONCEPT
When the screen disappears.
A human-scale volumetric host can bring the same conversation, knowledge and spatial guidance into the room.
Product visualizations. Demo data and venue environments are illustrative.
TWO SURFACES / ONE INTELLIGENCE LAYER
Help that is present in the place.
Terminal Agents are where the service begins. Host Agents are the intended embodied form. simLabs owns the integration, evaluation and behavior across models, venue state, interfaces and the learning loop.
01THE PHYSICAL TOUCHPOINT / DEMO TODAY
Terminal Agents
Terminal software for walk-up service: grounded questions, curated deterministic venue facts and routes, plus clearly fictional adaptive results for unfamiliar questions. The public demo is software today; production hardware and live venue integrations are the next proof.
Explore Terminal Agents02THE HUMAN INTERFACE / ROADMAP CONCEPT
Host Agents
The intended embodied form of the same service: approachable voices and visual identities grounded in approved knowledge, house rules and supported actions.
Explore Host Agents03THE AI COMPANY INSIDE / RESEARCH PROGRAM
simLabs
Research and engineering across venue state, simulation, evaluation, physical interfaces and governed learning. simLabs owns how the complete service is integrated and judged, including models we adopt or train.
Explore simLabsOUR OPERATING THESIS / ARTIFICIAL CONCIERGE INTELLIGENCE
One accountable service, from question to physical outcome.
Artificial Concierge Intelligence is our term for the target architecture: a conversational interface, authoritative venue state, approved tools, spatial guidance and a clear handoff to people. We integrate and evaluate the complete behavior, including models we adopt or train. The agent can speak naturally, but it never owns the facts: prices, availability and routes come from systems the venue approves.
Designed for the place
The target Terminal combines enclosure, display, audio and compute for the environment it serves. Production hardware remains product work.
Grounded before fluent
The current demo uses adopted speech models, deterministic services for curated venue facts and routes, and clearly fictional adaptive results for unfamiliar questions. Future models may be adopted, adapted or trained.
A route with a source of truth
The current demo binds synthetic products and services to a versioned navigation graph, then presents the computed route in 3D.
Reality improves the next release
Authorized outcomes and corrections are intended to become governed evaluations, scenarios and, where rights permit, training assets.
DEMO SOFTWARE TODAYCURATED FIXTURES + DETERMINISTIC ROUTES3D ROUTE PRESENTATIONPRODUCTION HARDWARE NEXTGOVERNED LEARNING ROADMAP
PRODUCT VISUALIZATION / DEMO INTERACTIONFROM QUESTION TO DESTINATION
It does not stop at the answer.
A useful answer is not a paragraph. It is a route that holds and a shelf that is actually there. The current demo connects synthetic products and services to exact locations on a deterministic graph, then animates the route from where the visitor is standing.
- Exact aisle, bay, shelf, gate and service-point destinations
- Inventory mapped to shelf-level locations
- Single and multi-stop retail journeys
- Accessibility-aware route metadata in the synthetic fixtures
- QR link opens the public demo on a phone; stateful handoff is pilot work
EXPANSION HYPOTHESES / ONE WEDGE FIRST
One platform, shaped by its environment.
These environments illustrate where the service could transfer. The first paid wedge will be selected by repeated place-dependent needs, authoritative state, a named operating owner and measurable completion.
See all use cases ↗
Airports, train stations, metros and bus terminals: departures, platforms, services and animated routes.
An in-store rep for every aisle: exact items, product questions, returns and loyalty-aware service.
Entrances, schedules, merchandise, artist moments and an official host for every guest.
A calm front door for appointments, practice questions, check-in and sensitive handoff to the care team.
Private guidance, service triage, document preparation and a direct route to the right specialist.
Campaigns, sponsored worlds and product stories that answer back and turn attention into useful action.
A front desk for every tenant: visitor check-in, meeting rooms, deliveries and the path to the right team.
OUR MISSION
Make helpful AI present wherever people need assistance.
Most AI service lives behind a browser: brilliant at answering, absent from the aisle, the concourse and the queue. We build Artificial Concierge Intelligence for the physical moment, where a traveler is hunting a gate, a shopper is holding a list someone else wrote and a guest needs help now. SimulatingMachines was founded to close that gap: for real people, in real places, in real situations.
Read our story ↗START WITH YOUR PLACE
Show us where people get stuck.
We are looking for a first paid Terminal pilot: one venue, one repeated place-dependent problem, authoritative state and a result we can measure against the current service.
Talk to us